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Web Site – Your web site is the first place people go to learn about your company. Whether you like it or not, that makes your web site your number one marketing tool. Countless prospects and clients visit your electronic portal every day. Nothing can turn off a potential client faster than a slow, unattractive web site. The professionals at BrandBank have designed and executed dozens of web sites for banks and companies just like yours. We'll update your existing site and make it more vibrant and more effective.

e-Newsletters – For years you've been enticing customers to go on-line for their basic banking needs. Well, guess what? It's working. Now that they're on-line, you don't have as much interaction with them. Fewer trips to your branch mean less direct contact. How can you maintain your relationship? One way to stay in touch with your valued customers is through an e-Newsletter. Email is the easiest and cheapest way to reach anyone on the planet. So why aren't more banks using email to communicate with their customers?

If you're not communicating via email, you should be. The BrandBank can help design and deliver an affordable client communications tool. Whether you publish once a week or once a quarter, e-Newsletters are a great, inexpensive way to reach your customers. For more information on e-Newsletters, click here.

Search Engine Optimization (SEO) – Today more than half of Internet users use search engines like Google and Yahoo to search out product and service solutions. You want your company to appear at the top of the list. To do so, you have to program special tags within your web site to insure the search engines find your Web. The BrandBank works with industry experts who can help design and program an SEO plan for most companies. With competition growing, banks need every advantage they can find.

Messaging – In cyberspace you don’t have much time to explain what you do and how you do it. You have about 20 seconds to give visitors a good sense of who you are and why you’re different. How does your message separate you from your competitors? Not only does your Web page have to look good, but your story must be compelling and your content concise and informative. Forget about the time and temp. Use your home page wisely and tell your story. Stress your competitive advantage right up front and make them want to read more about you.